I just want to post a quick note that American Handgunner and Guns Magazine have made digital copies of their magazines free on the internet. I'm not exactly sure why they're doing it, but it's there for you to take advantage of.
I'll continue my subscriptions because I don't want to take a laptop into my, er, reading room. You know. The room with the plumbing. ;)
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They probably make more money off advertising than subscriptions.
I need to stop reading it. It just makes me want to buy more stuff on top of the stuff I "need" to buy. "Duke" makes me want to get a C&R license so I can start collecting WW2 stuff. Where does the guy come up with all the money?
Subscription prices often do little more than pay for paper, printing, distribution and delivery. The real money is made through the advertising.
I suspect they feel this will up their reader base and make them even more attractive to advertisers (and advertising dollars), where the real money can be made.
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